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AGA Study: X percent of Americans to bet on Super Bowl LIV

More than one-in-ten U.S. adults, a record 26 million, plan to bet roughly $6.8 billion on the Super Bowl LIV matchup Feb. 2 in Miami between the Kansas City Chiefs and San Francisco 49ers, according to a survey released Tuesday by the American Gaming Association.

“With 14 operational markets and another seven close behind, Americans have never before had so many opportunities to wager on the Super Bowl in a safe and legal manner, and clearly, they are getting in on the action,” Bill Miller, president and CEO of the American Gaming Association, said in a statement. “With increased visitation to legal sportsbooks, we are successfully drawing bettors away from the predatory illegal market.”

Iowa is among the 14 operational sports book markets, with 18 of 19 state-regulated casinos in the Hawkeye State offering sports betting.

Fans are statistically split—52 percent will bet on the Chiefs and 48 percent will wager on the 49ers. Of those 26 million betters, nearly four million will bet in person at a sports book, a 25 percent increase from last year. Almost five million will bet online or via a mobile app (either through licensed operators or an illegal, offshore book. The balance will place wagers with bookies, in a pool (or squares) contest or with friends/family.

The AGA noted that viewership for NFL games climbed five percent in 2019—on top of five points from 2018.

Previous AGA research shows that 75 percent of NFL bettors say they are more likely to watch a game they bet on. The growth of the market means the NFL is starting to realize the $2.3 billion opportunity that comes from sports betting annually.

“I have absolute confidence that Americans didn’t start betting on sports when the Professional and Amateur Sports Protection Act [PASPA] was overturned,” Miller said. “What makes this year’s Super Bowl remarkable is that more fans than ever before will have the reassurance that the integrity of their bets on the big game will be preserved. The continued expansion of legal sports betting—to the detriment of the illegal market—truly benefits all stakeholders, from enhanced fan engagement for teams to added tax revenue for state and local economies.”

Since the U.S. Supreme Court struck down PASPA in May 2018, more than $17 billion has been legally wagered on sports, according to AGA statistics.

Methodology

Morning Consult conducted the online survey on behalf of the American Gaming Association between Jan. 21-22, 2020, among a national sample of 2,200 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment, and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.

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