After months of planning, Betfred USA Sports, the American subsidiary of U.K.-based Betfred Group, announced the launch of its first sports book in Yankee territory Monday with the scheduled grand opening of its operation at Grand Falls Casino & Golf Resort in Larchwood Thursday.
Officials said a mobile launch will follow in the “coming weeks.”
“We’re very proud of our partnership with Elite Casino Resorts to bring a Las Vegas quality sportsbook to Grand Falls Casino and sports bettors in Sioux Falls, Northwest Iowa and SW Minnesota,” Bryan Bennett, the chief operating officer of Betfred USA Sports, said in a statement. “Grand Falls already provides a fantastic gaming and resort experience to its patrons and we look forward to adding to that with the Betfred Sportsbook.”
The 3,500 square foot sports book will feature 80 screens, 10 recliners, 22 lounging chairs, two reservable VIP areas and five high top tables as well as a bar and food service.
“We are thrilled and excited to work together with Betfred USA Sports who brings decades of retail and online expertise to our region,” Sharon Haselhoff, the general manager of Grand Falls, said in the company’s statement. “Grand Falls always strives on being a one-of-a-kind destination and we believe the sportsbook experience will be like no other in the Midwest.”
Betfred, a British-based sports book brand, signed an agreement with Elite in July to partner on sports wagering technology and operations. Betfred will provide Elite properties “on premise, online and mobile wagering with a full suite of managed products which includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing, as well as managed trading operations support,” according to a July release by SCCG Management.
Betfred partnered with Las Vegas-based SCCG Management, to represent the company in American state-sanctioned and tribal gaming market development. SCCG, led by Stephen Crystal, is a management consultancy focused on global sports betting, e-sports and the casino entertainment industries.
The Betfred Group, which owns and operates over 1600 betting shops in the U.K., launched its U.S. subsidiary last year to enter the booming stateside sports betting market. According to company lore, brothers Fred and Peter Done founded the bookmaker in 1967 using the proceeds from a bet placed on England to win the World Cup the year before. Betfred’s 1,644 gambling parlors rank it Britain’s third-largest sports book, trailing only William Hill and Ladbrokes, according to the U.K.’s Gambling Commission.
Elite, which also partners with Bet.Works as a sports book technology partner, operates Riverside Casino & Golf Resort and Rhythm City Casino Resort in Davenport.
Local TV coverage of the sports book opening at Grand Falls from Perry Groten at KELOLAND TV:
Katie Nelson of the Sioux Falls Argus Leader also covered the news:
The sportsbook is only one part of Grand Falls’ $10 million expansion. The casino is also working on a 66-room addition to its hotel, along with a skywalk to connect the hotel and the casino. Grand Falls leadership hopes to have the hotel addition complete by Memorial Day of this year.